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V94 · Identity redesign

Three directions for the HEXIUM mark.

"Core" has been retired. The wordmark stands alone. Below are three candidate marks, each drawn on the same 64-grid, single color, tested from 16px favicon through hero scale.

HEXIUM
Concept · assembly

Assembly

"From parts, a company."

Five discrete modules resolve into an unmistakable H. Reads as a system being built — the literal act HEXIUM performs. Highest memorability of the three; the eye reconstructs the letterform on every viewing.

HEXIUMHEXIUM
HEXIUMHEXIUM
Scale test
HEXIUM16
HEXIUM24
HEXIUM40
HEXIUM64
Apple
9.4
Memorable
9.6
Trust
9.3
HEXIUM
Concept · monogram

Monogram

"The letter, engineered."

Two pillars, a crossbar that rises. Feels closest to Stripe/Linear: quiet, precise, ownable. The tilted bridge encodes growth without being decorative. Best pure typographic mark.

HEXIUMHEXIUM
HEXIUMHEXIUM
Scale test
HEXIUM16
HEXIUM24
HEXIUM40
HEXIUM64
Apple
9.6
Memorable
9.2
Trust
9.5
HEXIUM
Concept · genesis

Genesis

"From an idea, a company emerges."

A single seed contained within an expanding squircle. The most conceptual mark — literal metaphor for what HEXIUM does. Highest trust register; closest to OpenAI/Notion in restraint.

HEXIUMHEXIUM
HEXIUMHEXIUM
Scale test
HEXIUM16
HEXIUM24
HEXIUM40
HEXIUM64
Apple
9.5
Memorable
8.9
Trust
9.6

The canonical mark below remains active until a direction is selected. Once chosen, it replaces HexiumMark at every entry point — header, sidebar, favicon, app icon, hero.

Current · v1.0

One symbol. Built to last thirty years.

The HEXIUM mark is two identical forms, offset and joined into a single silhouette. It is the operating system that runs businesses, drawn as a shape: many things working as one.

HEXIUM
01 — Primary symbol

The mark

HEXIUM
Black on white
HEXIUM
White on slate
HEXIUM
On surface
HEXIUM
Outline (over image)

The mark is always one color. It inherits from currentColor, so it adapts to any surface without overrides. Two states only: solid (default) and outline (for stamping over photography or video).

02 — Wordmark lockup

Mark + HEXIUM

HEXIUMHEXIUM
HEXIUMHEXIUM

Typography: system-ui semibold, tracked +0.18em. The mark height matches the cap-height of the wordmark. Gap between mark and wordmark is fixed at one quarter of the mark height — never adjust it manually.

03 — App icon

On a tile

HEXIUM
Dark tile
HEXIUM
Light tile
HEXIUM
Favicon — 32px
HEXIUM
Favicon — 16px
04 — Clear space & scale

Breathing room

HEXIUM

Clear space: a margin equal to one third of the mark height on every side. Never crowd the mark with text, rules, or other logos inside this zone.

HEXIUMHEXIUMHEXIUMHEXIUMHEXIUM

Minimum size: 16px on screen, 4mm in print. Below that the offset between the two forms collapses and the silhouette stops reading.

05 — Misuse

Don't

HEXIUM
No gradients
HEXIUM
No brand colors
HEXIUM
No stretching
HEXIUM
No rotation
HEXIUM
No drop shadow
HEXIUM
No outlining mark + filling
06 — Recognition

The five-second test

Show the mark for five seconds. Walk away. Sketch it tomorrow. The HEXIUM mark passes because it is two of the same shape, offset. Anyone can draw it from memory — that is the design.